Book design: editorial,
creative and art direction
Branding



Books, brand identities and presentations for architects, structures, projects and people connected to creation, art and culture, but also to scuba diving, the ocean and drums — my other passions — that’s what Dawa creates.
   Dawa’s not a studio; Dawa’s me, Christophe Lorvo, a Creative and Art Director, originaly educated in Applied Art and Art History in France. With battle scars to show from working three decades as Graphic Designer, Art Director, Copywriter and Creative Director in some of the most competitive environments. On agency and client side. In Europe and Asia-Pacific.
   You wouldn’t bet on my Frenchness when looking at what’s in my plate — I am a cheese and wine free specimen. But my accent gives me away. 
    This website presents a selection of work that reflects my taste for beautiful books and thoughtful layouts, for (im)pertinent ideas that challenge conventions while retaining a strong attachment to certain graphic traditions. It also highlights my approach to structuring content and developing brand narratives.
   Do you want to know more, to discuss a project, to request a quotation, in English or in French? Feel free to get in touch...


Email: christophe@bydawa.com
TRAYNINGZ by Dawa(Courses designed for Graphic Designers / Coming soon)

09 — BARISTO

Logo guide

Industry:
Hospitality
Location: Vietnam Design a full-fledged brand while taking advantage of an unadventurous industry to develop a bold brand ID. In other words: Today’s established coffee shop chains were created in the last century, let’s create a Gen Z identity.
   The brand concept: Baristo’s founder offers his customers to bring them out of their usual routines with striking dishes and drinks, new and unexpected flavours made of the basic elements of taste, and an environment that fosters sociability and togetherness.
   The creative strategy? If the wonders created at Baristo are made of the basic elements of taste, then the logo would be made of the basic elements of design: the circle, the square, and the triangle. And the same way Baristo experiments with combinations of the basic elements of taste, the visual brand identity experiments with combinations of the basic geometric shapes.
   Along with that singular approach, the use of a rich colour palette separates the brand from its competitors and their conformist 2 colours corporate visual style.
   The art direction extends to the logo guide that stands as a branding piece on its own with clear shapes and a large spectrum of plain colours that lead to limitless combinations.

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