ART DIRECTION
BOOKS
PRESENTATIONS
BRANDING
Designing books (brand, project, company, legacy books; Art, Photography & Architecture books); presentations and templates for architects and landscape architects; brand identities for projects, companies, small to medium brands that relate to art, architecture or design, that’s what Dawa does.
Dawa’s not a studio; Dawa’s me, Christophe Lorvo, a Creative and Art Director, originaly educated in Applied Art and Art History in France, with battle scars to show from working three decades as Graphic Designer, Art Director, Copy-Writer and Creative Director in some of the most competitive environments. On agency and client side. In Europe and Asia-Pacific.
You wouldn’t bet on my Frenchess when looking at what’s in my plate – I am a cheese and wine free specimen. It is more obvious with my accent and hopefully with my tangible dedication to quality. This website showcases a selection of meaningful projects where shine my love for design, layout, books, stories, for (im)pertinent ideas, my know-how in content structure and brand narratives...
Do you want to know more, to discuss a project, to request a quotation, in English or in French? Please feel free to contact me (link below or send email to christophe@bydawa.com), I’ll be happy to get in touch!
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TRAYNINGZ by Dawa (Courses designed for Graphic Designers / Coming soon)16 LOGO CASE STUDY STRATEGIC DESIGN
With Artisan Park being organic, playful, and contemporary, that’s what the logo should be. It should also be innovative and adaptable enough to meet the communication needs and future challenges the brand will face as the city develops and the project matures. The aim of branding is to facilitate communication. What is developed for Artisan Park isn’t a Visual Identity, something frozen within rigid guidelines and set templates, but instead a Visual Language – something alive and evolving. A Visual Identity requires uniformity, evoking a stiff, corporate image. Artisan Park’s Visual Language is a bespoke creation, suiting the artisan ideal Element 1 / Shapes and forms
When thinking about language as a visual expression, we think of an alphabet. Looking to shapes, the word ‘artisan’ calls to mind people who are in pursuit of perfection. Artisan Park’s alphabet is made out of the most perfect shapes: the square and the circle. These are certainly playful shapes too. Think of the buttons on game controllers, and the shapes within the games themselves. So many video games and board games are made up of squares, circles, cubes and spheres – stimulating intellect and imagination.
This ties the brand identity to the Playful and Contemporary pillars. Element 2 / Modular stacking
The expressions of the shapes and forms of the alphabet brings it to life. It’s flexible and multi-dimensional. It can be expressed in a flat, two-dimensional plane, as seen in the printed logo, and it can be expressed in three dimensions – like a statue. The modularity of the Visual Language allows for diverse expression, easily adapting the logo to different purposes, contexts, and materials, and creating ample tailored opportunities for meaningful brand communication.
Colours
The Artisan Park Visual Language’s modularity extends to the brand’s use of colour as well. This enables nuanced expression far beyond what a traditional corporate branding approach can achieve. Rather than being limited to just the 1 or 2 colours that are mechanically used in all media and contexts, the Visual Language approach enables a full range of colours. Reflecting the organic message Artisan Park embodies, the colours evoke the raw materials used by artisans (wood, stone, etc.), resulting in a lively, organic brand that can deliver bespoke communication. The logo can apply 1 or 2 colours at a time (more than 2 would reduce readability).
3 Dimensional
In its three-dimensional form, the Artisan Park logo takes
on new character – gaining depth and tactile feeling. It’s meaningful, playful and interactive, engaging visitors in ways that a simple sign never could. The materials used should reflect the organic intention of the brand pillars. They should always be organic, or should be composed of organic materials – marrying together a sense of nature with the constructed environment.