Book design: editorial,
creative and art direction
Branding




Books, brand identities and presentations for architects, structures, projects and people connected to creation, art and culture, but also to scuba diving, the ocean and drums — my other passions — that’s what Dawa creates.
   Dawa’s not a studio; Dawa’s me, Christophe Lorvo, a Creative and Art Director, originaly educated in Applied Art and Art History in France. With battle scars to show from working three decades as Graphic Designer, Art Director, Copywriter and Creative Director in some of the most competitive environments. On agency and client side. In Europe and Asia-Pacific.
   You wouldn’t bet on my Frenchness when looking at what’s in my plate — I am a cheese and wine free specimen. But my accent gives me away. 
    This website presents a selection of work that reflects my taste for beautiful books and thoughtful layouts, for (im)pertinent ideas that challenge conventions while retaining a strong attachment to certain graphic traditions. It also highlights my approach to structuring content and developing brand narratives.
   Do you want to know more, to discuss a project, to request a quotation, in English or in French? Feel free to get in touch...



Email: christophe@bydawa.com
TRAYNINGZ by Dawa(Courses designed for Graphic Designers / Coming soon)
17 — VARIOUS BRANDS
Branding/Logo design

Industry:
Various industries.
Product & institutions
Timeless logos vs trendy ones. Bunches of blogs, articles, tutorials, educate graphic designers and marketers about “logo trends”. Thinking of what a logo is supposed to do – supporting brand’s development process – , designing a trendy logo might not be the right creative strategy. What is trendy today might not be trendy tomorrow, and except if a daring communication strategy recommends to update the logo frequently or to anchor the brand in a specific timeframe, it is more pertinent to give long perspective to a brand new logo. Brand’s big idea and brand story may evolve but they don’t change. Finding out and emphasizing the distinctiveness of a brand, identifying fonts and design principles that may pass the test of time, that’s what is done in that collection of logos.