ART DIRECTION
BOOKS
PRESENTATIONS
BRANDING



  Designing books (brand, project, company, legacy books; Art, Photography & Architecture books); presentations and templates for architects and landscape architects; brand identities for projects, companies, small to medium brands that relate to art, architecture or design, that’s what Dawa does.
   Dawa’s not a studio; Dawa’s me, Christophe Lorvo, a Creative and Art Director, originaly educated in Applied Art and Art History in France, with battle scars to show from working three decades as Graphic Designer, Art Director, Copy-Writer and Creative Director in some of the most competitive environments. On agency and client side. In Europe and Asia-Pacific.
   You wouldn’t bet on my Frenchess when looking at what’s in my plate – I am a cheese and wine free specimen. It is more obvious with my accent and hopefully with my tangible dedication to quality. This website showcases a selection of meaningful projects where shine my love for design, layout, books, stories, for (im)pertinent ideas, my know-how in content structure and brand narratives...
   Do you want to know more, to discuss a project, to request a quotation, in English or in French? Please feel free to contact me (link below or send email to christophe@bydawa.com), I’ll be happy to get in touch!


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TRAYNINGZ by Dawa (Courses designed for Graphic Designers / Coming soon)

03 ARTISAN PARK

LOGO GUIDE

Industry:
Property Developer    Designed by Gamuda Land (a Malaysian property developer), Artisan Park is a new residential and retail neighbourhood located in Binh Duong, in the Southeast region of Vietnam. The overall branding execution is rooted in the definition of an artisan: artisans are skilled craft workers who make or create material objects partly or entirely by hand.
Of course, the communication tools developed for the brand are not handmade, but their quality conveys an authentic handmade feeling.
   The logo guide introduces the visual language created for the project.
The aim of branding is to facilitate communication. In order to meet that expectation, rather than a “traditional” Visual Identity – something frozen within rigid guidelines and set templates – the creative strategy has led to develop a visual language – something alive and evolving. It’s a bespoke creation, suiting the artisan ideal.
   This logo guide is a branding piece that supports the brand story: the layout style is based on the fundamentals of layout grid systems and it is printed on high-quality, environmentally sustainable paper.

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