Book design: editorial,
creative and art direction
Branding



Books, brand identities and presentations for architects, structures, projects and people connected to creation, art and culture, but also to scuba diving, the ocean and drums — my other passions — that’s what Dawa creates.
   Dawa’s not a studio; Dawa’s me, Christophe Lorvo, a Creative and Art Director, originaly educated in Applied Art and Art History in France. With battle scars to show from working three decades as Graphic Designer, Art Director, Copywriter and Creative Director in some of the most competitive environments. On agency and client side. In Europe and Asia-Pacific.
   You wouldn’t bet on my Frenchness when looking at what’s in my plate — I am a cheese and wine free specimen. But my accent gives me away. 
    This website presents a selection of work that reflects my taste for beautiful books and thoughtful layouts, for (im)pertinent ideas that challenge conventions while retaining a strong attachment to certain graphic traditions. It also highlights my approach to structuring content and developing brand narratives.
   Do you want to know more, to discuss a project, to request a quotation, in English or in French? Feel free to get in touch...


Email: christophe@bydawa.com
TRAYNINGZ by Dawa(Courses designed for Graphic Designers / Coming soon)

05 — ARTISAN PARK

Logo guide

Industry:
Property Developer
Client: Gamuda Land
Location: Binh Duong (Vietnam) Designed by Gamuda Land (a Malaysian property developer), Artisan Park is a new residential and retail neighbourhood located in Binh Duong, in the Southeast region of Vietnam. The overall branding execution is rooted in the definition of an artisan: artisans are skilled craft workers who make or create material objects partly or entirely by hand.
Of course, the communication tools developed for the brand are not handmade, but their quality conveys an authentic handmade feeling.
   The logo guide introduces the visual language created for the project.
The aim of branding is to facilitate communication. In order to meet that expectation, rather than a “traditional” Visual Identity – something frozen within rigid guidelines and set templates – the creative strategy has led to develop a visual language – something alive and evolving. It’s a bespoke creation, suiting the artisan ideal.
   This logo guide is a branding piece that supports the brand story: the layout style is based on the fundamentals of layout grid systems and it is printed on high-quality, environmentally sustainable paper.

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