ART DIRECTION
BOOKS
PRESENTATIONS
BRANDING



  Designing books (brand, project, company, legacy books; Art, Photography & Architecture books); presentations and templates for architects and landscape architects; brand identities for projects, companies, small to medium brands that relate to art, architecture or design, that’s what Dawa does.
   Dawa’s not a studio; Dawa’s me, Christophe Lorvo, a Creative and Art Director, originaly educated in Applied Art and Art History in France, with battle scars to show from working three decades as Graphic Designer, Art Director, Copy-Writer and Creative Director in some of the most competitive environments. On agency and client side. In Europe and Asia-Pacific.
   You wouldn’t bet on my Frenchess when looking at what’s in my plate – I am a cheese and wine free specimen. It is more obvious with my accent and hopefully with my tangible dedication to quality. This website showcases a selection of meaningful projects where shine my love for design, layout, books, stories, for (im)pertinent ideas, my know-how in content structure and brand narratives...
   Do you want to know more, to discuss a project, to request a quotation, in English or in French? Please feel free to contact me (link below or send email to christophe@bydawa.com), I’ll be happy to get in touch!


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TRAYNINGZ by Dawa (Courses designed for Graphic Designers / Coming soon)
07 BARISTO
LOGO GUIDE
Industry:
Hospitality    Design a full-fledged brand while taking advantage of an unadventurous industry to develop a bold brand ID. In other words: Today’s established coffee shop chains were created in the last century, let’s create a Gen Z identity.
   The brand concept: Baristo’s founder offers his customers to bring them out of their usual routines with striking dishes and drinks, new and unexpected flavours made of the basic elements of taste, and an environment that fosters sociability and togetherness.
   The creative strategy? If the wonders created at Baristo are made of the basic elements of taste, then the logo would be made of the basic elements of design: the circle, the square, and the triangle. And the same way Baristo experiments with combinations of the basic elements of taste, the visual brand identity experiments with combinations of the basic geometric shapes.
   Along with that singular approach, the use of a rich colour palette separates the brand from its competitors and their conformist 2 colours corporate visual style.
   The art direction extends to the logo guide that stands as a branding piece on its own with clear shapes and a large spectrum of plain colours that lead to limitless combinations.

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