ART DIRECTION
BOOKS
PRESENTATIONS
BRANDING
Designing books (brand, project, company, legacy books; Art, Photography & Architecture books); presentations and templates for architects and landscape architects; brand identities for projects, companies, small to medium brands that relate to art, architecture or design, that’s what Dawa does.
Dawa’s not a studio; Dawa’s me, Christophe Lorvo, a Creative and Art Director, originaly educated in Applied Art and Art History in France, with battle scars to show from working three decades as Graphic Designer, Art Director, Copy-Writer and Creative Director in some of the most competitive environments. On agency and client side. In Europe and Asia-Pacific.
You wouldn’t bet on my Frenchess when looking at what’s in my plate – I am a cheese and wine free specimen. It is more obvious with my accent and hopefully with my tangible dedication to quality. This website showcases a selection of meaningful projects where shine my love for design, layout, books, stories, for (im)pertinent ideas, my know-how in content structure and brand narratives...
Do you want to know more, to discuss a project, to request a quotation, in English or in French? Please feel free to contact me (link below or send email to christophe@bydawa.com), I’ll be happy to get in touch!
Email
TRAYNINGZ by Dawa (Courses designed for Graphic Designers / Coming soon)
01
LJ-GROUP – PROJECT BOOK
Books are worth... a thousands words. Rather than telling your audience in a digital company profile that you care about quality and meaningful experiences that have a positive impact on people’s life... make it feel it and design a beautiful book. That’s what LJ-Group has done.
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02
LJ-GROUP – BRANDING
Branding aims to facilitate communication. Simply. A refine logo, a simple yet elaborate visual identity, carefully selected papers and top quality production, help to buid LJ-Group's reputation as a design-conscious and artistic studio.
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03
ARTISAN PARK – LOGO GUIDE
Create an engaging, versatile brand identity that communicates the pillars of the brand – playful, contemporary, organic – and that is flexible enough to be effective on a wide diversity of supports (brochures, website, signage, hoardings, etc.).
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04
ARTISAN PARK – STATIONERY
Clear, daring positioning statements help brand to stand out. They also challenge creativity: leading to ask questions such as “How a stationery could convey an artisan feeling while being playful, organic and contemporary?”, they help to imagine astonishing design directions.
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05
ARTISAN PARK – LEAFLET
Premium paper, unconventional dimensions, top production, but above all, a custom folding solution inspired by toolbox mechanism, the leaflet created for Artisan Park reinvents the leaflet experience!
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06
ARTISAN PARK – BROCHURE
Smooth and rough papers are mixed in order to provide readers with an engaging tactile experience. The brochure created for Artisan Park is an unorthodox two language piece that gives to both English and Vietnamese equal attention.
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07
BARISTO – LOGO GUIDE
Today’s established coffee shop chains were created in the last century. Create a Gen Z identity. That’s how the client’s call – design a full-fledged brand while taking advantage of an unadventurous industry – was turned into an engaging creative challenge.
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08
BARISTO – STATIONERY
Offering striking dishes and drinks with new and unexpected flavours in an environment that fosters sociability and togetherness, Baristo brings customers out of their usual routines. So does the stationery with its astonishing shapes, colour combinations and mechanisms.
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09
LUMI – LEGACY BOOK
Offset lithography printing. Hand-crafted hard cover and book binding technique that’s stood the test of time. Layouts that follow the principles of perfect layout developed by the ancient book masters. A complex and weighty coffee table-style book for an ambitious residential project.
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10
BOND – BRANDING
New companies enter the market from the bottom. Help a start-up enter from the top.
The bold brand identity takes inspiration from classic luxury brands and smartly disrupts the codes of the industry: a singular creative approach along with high-end production help Bond to make its name.
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11
BAXBO GAMES 1
When a traditional game publisher decides to use “Love to play” as a tagline, then “Love to design” has to be the branding’s engine. Part 1 focuses on wooden dexterity games.
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12
BAXBO GAMES 2
When a traditional game publisher decides to use “Love to play” as a tagline, then “Love to design” has to be the branding’s engine. Part 2 shows word games and fidget toys.
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13
LAYOUT
Layout might be the most important skill graphic designers have to develop: books, brochures, websites, packaging, apps, posters, signage, etc. the better the layout, the better the user experience.
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14
ADVERTISING – PRINT ADS
Some pictures are worth a thousand words. Some words stand alone. Some unexpected, smart or funny associations of words and images grab an audience’s attention. Explore examples of companies, projects and institutions that have touched their audience with insightful ad campaigns.
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15
BRAND IDENTITY – LOGOS
Logos may have a meaning or a story but they are only signs designed to help brands stand out or communicate. Contemporary logos are an ingredient of extensive brand experiences. This collection shows conceptual logos that are rooted in good brand ideas or good brand stories.
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16
LOGO - CASE STUDY
The genesis of a singular logo: how story-telling and conceptual thinking can lead to create a new logo category.
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ABOUT
BIO
Dawa’s a fish. A distinctive unicorn fish. Don’t try to find out “So, what’s the meaning?”, "Dawa" doesn't have a meaning. However, it has a story, anchored in the life I had in New-Caledonia, a group of islands in South Pacific, and it stands for this: freedom, adventure, daring, open-mindness, humour, crazyness, amazingness, no problemness...
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